Credit Karma Money
To launch a bank in the highly competitive neo-bank sector, we created a 360 campaign.
TV, social and OOH drove awareness, while email, push, and in-app messaging handled consideration and conversion.
Over 4 years, we created 4.1 million funded accounts and over $1 billion in savings deposits.
Influencers
To create buzz and meet people where they spend time online, we worked with influencers and created money-lishes content to bring people into the app.
OOH, point of sale, bus boards
Data-driven placements in key cities with populations that met Credit Karma Money’s target demographic. QR codes drove app downloads.
Social + Email
Social drove account sign-ups, while email handled engagement and retention.
We did plenty of A / B testing with ‘exclusivity’ vs ‘scarcity’ messaging
Mailer, email, web, push
This is the flywheel that kept our customers updated on product developments, ways to save, and additional benefits that help increase MAU.
We grew Credit Karma Money from 0 to over 4 Million accounts in 4 years.
100k MAU and over $1 Billion in savings account deposits.
During tax season over $4 Billion dollars in tax refunds moved through Credit Karma Money.