Stephen King’s

Mr. Mercedes

Stephen King’s fans are diehards. They expect nothing but the most haunting and authentic experiences when it comes to the King of Horror.

So for the Comic-Con launch, that’s what we delivered.

Comic-Con Experiential Campaign

We created the world of Brady Hartsfield, AKA Mr. Mercedes, who by day runs an ice cream truck and by night is a serial killer torturing ex-cop played by Brian Gleason.

Retro Website for the fans

To create buzz before Comic-Con, we created a campaign for the legions of Mr. Mercedes aficionados, to get updates on the Comic-Con event and exclusive content.

We created a retro (the show takes place in the early 2000’s) website with hidden easter eggs, leading to VIP tickets that only real fans could find.

Next Up: LAX