Instant Karma
Imagine every time you swiped your debit card you got the chance to get your money back. That’s Instant Karma. This was an idea that propelled a tiny, start-up bank, to becoming the 20th largest bank in the country.
Instant Karma TV
TV helped us put Instant Karma on the big stage.
Instant Karma Influencers
We got big names to help launch Instant Karma to the world.
Instant Karma Social-Proof
When people saw others winning, they made even more purchases.
So, we used OOH social proofing to create curiosity and drive TOF traffic
Bus boards with QR codes helped increase app downloads
Instant Karma Website & Emails
We created a web experience, then retargeted with emails and social proofing.
Homepage
Holiday IK emails
Instant Karma emails
