Lowe’s home improvement
The Lowe’s brand was on the decline, and they needed a way to differentiate themselves from the competition.
We created a brand campaign that leaned into their strengths of being a neat and more consumer-friendly than the competition. A place where people come when they don’t just want to ‘do’ a project, but to ‘Do it right.’
We even set off a home improvement tagline war.
NFL Draft
Lowe’s was kicking off their NFL partnership by donating all the materials to create the stage for the NFL Draft. We thought that was a story that needed to be amplified.
Lowe’s Everyday Military discount
To raise awareness of Lowe’s commitment to current and former military service people, we highlighted the founder’s WWII military service, and created a campaign that honored service people and raised awareness of Lowe’s efforts in the military community.