I’m a copywriter/creative director. I’ve worked on everything from 360 brand campaigns to performance marketing. My current focus is working with B2C tech companies to drive TOF traffic, engaging lifecycle, and sticky retention campaigns.
Below are a few of my most recent examples. Plus, a few from the archives.
Credit Karma Money Launch
Instant Karma
Credit Karma Tax
Public Storage
Boost Mobile
Mr. Mercedes Comic-Con Launch
LAX Revamp
SoCalGas
Lowe's Home Improvement
Credit Karma Money
We launched a bank. From scratch. NBD.
It’s a full-blown, adult bank with direct deposit and everything.
But launching a new bank and creating a loyal customer base is a totally different thing. It’s a full-time, full-funnel job.
Instant Karma
How do you make a splash in the boring world of banking? You give people a chance to win their money back, instantly.
Instant Karma was an instant hit for Credit Karma Money and drove 1.23 million account opens in the first year.
Credit Karma Tax
Credit Karma Tax was a free tax service for the underdogs. We were fighting the good fight against Big Tax !
We went from zero customers to over 1 million in the first year. The second year, we experienced a 56% increase.
Lowe’s Home Improvement
Home improvement and football. Are there any two better American pastimes? See how we helped Lowe’s partner with the NFL, improve sales and even launch a new brand campaign to ‘Do it right’
LAX revamp
How do you keep 75 million international travelers updated on a $26 Billion dollar project? Lots and lots of content that can be understood without words.
Mr. Mercedes
Launch Stephen King’s blockbuster series starring Brian Gleason? Say less.
See how we killed them at Comic-Con.
Boost Mobile
Switching mobile carriers seems like such a hassle. So we made it as easy as flipping a switch.
Public Storage
The storage wars are always hot. One day you hit pay dirt, the next you’re at the bottom of the SERP.
See how we used fun how-to videos to help Public Storage reduce support calls and regain their place at the top of the search pages.
SoCalGas
Choosing energy-efficient appliances isn’t just the right thing to do; it’s downright heroic. We created a campaign that helped people understand just how they could be an energy hero with SoCalGas.
